Thursday, May 31, 2012

Soft Opening of SoMa StrEat Food Park Brings out Hardcore Food Truck Fans

Carlos Muela (center) and friends at the SOMA StrEAT Food Park Launch

The "Soft" opening today of Carlos Muela's SoMa StrEat Food Park was announced in sotto voce and with no small measure of expectation management.  The local foodie media, following a press release, announced the Wednesday, June 6 official opening day with scarcely a mention of an interim shakedown period (other than this here blog, which nobody reads anyway).  To be fair, @SOMAStrEatFoodPark did tweet there would be some soft openings with "a couple" of food trucks in the interim.  The "couple of" food trucks turned out to be six, and somewhere in the neighborhood of two to three hundred food truck fans turned out for the unofficial launch.

SLIDESHOW



I wasn't on site for the staging and setting up of the trucks, but by the time I got here around 11:30 everything was working like clockwork, and there wasn't much for Muela to do but greet and schmooze with arriving guests, and  feel good about the results of a year and a half of hard work.  If there were any glitches, I didn't see any. I availed myself of the spartan but spacious and clean bathrooms, the free high speed Wi-Fi (I clocked  both uploads and downloads near 20 Mbps on my first generation iPad, better than Comcast gives me at home) and the food, downing a hearty and tasty lamb shawarma from the Sunrise Deli truck at a picnic table sheltered from the sun.

San Francisco has reached the "If you build it, they will come" stage of hunger for quality street food venues. Carlos has built it, and we will come.

Mentioned: @SoMaStrEAtFood, @Brassknucklesf, @SmokinWarehouse, @SunriseDeli, @LaPastrami, @TheWaffleMObile

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